Have Baby, Must Sleep Certified Pediatric Sleep Consultant Andria Gordon Partners with Toy Company Cloud b
The month of March holds the distinction of being World Sleep Month. Whilst sleep is essential to human health at all stages of life, it is especially crucial when young minds are developing. Sleeping well increases one’s happiness, alertness, attention ability, memory, and more. Unfortunately, the American Academy of Pediatrics estimates that sleep problems affect 25% to 50% of children. Certified Pediatric Sleep Consultant Andria Gordon understands the vital importance of rest. A spokesperson for lauded toy company Cloud b (an organization famed for their sleep-focused toys and products), Andria is also the Owner and Founder of a child sleep consulting agency called Have Baby. Must Sleep. Andria is also the mother of two sons; her youngest is Autistic which has propelled Andria to give special attention to families with neurodiverse children. She frequently speaks at parent groups and daycares/preschools and has amassed a following on Instagram @andriasleep.
Andria’s company, Have Baby. Must Sleep., is a pediatric sleep consultancy that aims to help parents of children between the ages of 0 to 5 years old; their high-touch, customized, sleep coaching experiences have helped over 1,000 families. Among the advice offered — especially to parents of children under the age of two — is emphasis on providing babies with full feedings, understanding infants’ natural “wake windows,” limiting daytime naps so that children can sleep steadily through the night, and creating routines that ensure the establishment of good sleep environments. These good habits lay the foundation for older children to ease into good sleep patterns that will hopefully continue into adulthood.
Andria’s professional interest in sleep started nine years ago when she first became a parent and realized how underserved new parents are, especially when dealing with issues such as postpartum depression. Yet it was not until the 2020 pandemic that she decided to turn her interest in sleep into a consultancy business…something that she initially thought would be a part-time job but which has since branched into her full-time career.
“Sleep isn’t a luxury, it’s a necessity and we as a society need to understand that we all need good quality sleep,” Andria recently stated via an exclusive interview. “Parents who lack sleep can really struggle as they transition into their new role as caregivers and it can also negatively impact their relationships. If children are sleep deprived, it can affect their cognitive development and it’s even worse if they have a secondary issue such as ADHD. A lack of sleep can also increase people’s risk for obesity, stroke, heart attack, and more.”
For a company that started out as a Covid side hustle, Have Baby. Must Sleep has since become the driving force of Andria’s career.
“Starting my own business was the most exciting and exhilarating thing but it was also so much more work than I ever could have imagined,” Andria explained. “There is so much behind-the-scenes work and it challenges me every day. Luckily, I currently have four talented people on my team; two are certified pediatric sleep specialists and two are social workers and they all have a solid background in understanding and treating postpartum and perinatal mental health. In fact, my latest initiative is called More Than Sleep and it is aimed at providing wrap-around care; both mental health and sleep support for new families who are sleep deprived and also could benefit from more robust support. It’s a huge transition from going from a career and/or childless life to taking care of a baby full time. We want to provide therapeutic care during this stage of life and, at this junction, it looks like private insurers are willing to pay for some of these services which will further help clients find balance in their lives.”
Andria’s expertise in sleep has also opened doors for her in unexpected places — such as the toy industry. Two months ago, she became a consultant for Cloud b which is a brand that is well-known as the pioneers in the creation of products designed for children’s well-being and good sleep!
“I have loved Cloud b products ever since someone gifted me a Sleep Sheep for my first child when they were a baby,” Andria declared. “It is really a dream to be working with this company, especially as they develop leading new products like the Cloud Box which reads stories to children to help lull them to sleep.”
Thomas Deumier, Sales & Marketing Director, PJM Distributions Inc. is likewise very excited about the development of the Cloud Box which combines original stories, sounds, and light projections in one unique product, unlike anything else on the market. It also comes with an illustrated storybook that will appeal to young readers and features characters from the Cloud b plush toy line.
“So far, we have received really nice feedback about the product,” Thomas stated.” First of all, parents are very happy to find a product which gathers so many bedtime solutions into one very cute and convenient package. Second, the fact that the product can be enjoyed from age 0 to 8 allows children to enjoy it for a long time and grow with it. Third, the way the light projections change within a story is very appreciated by older children who understand that it is creating an immersive experience. Finally, the recording function is a way to develop imaginary worlds and to make the experience unique and truly customized to each child. We are currently working on several new language versions in order to expand the concept into new markets while also working on developing complementary and new products.”
To find out more and/or to book a complimentary call, visit www.havebabymustsleep.com and visit the official website of Cloud b with Cloud Box, Sleep Sheep and so much more.